Yorozuya Jozoten was founded in 1790 and we have been brewing sake for more than 230 years here in Fujikawa Town. The founder, Yorozuya Hachigoro opened a sake brewery on our current location and established a brand called “Ichiriki Masamune”.
In 1933, Akiko Yosano, a poet, and her husband Tekkan, who were close friends with the sixth generation owner through cultural exchanges, stayed at the brewery when travelling along Kaiji. During their stay at the brewery, Akiko Yosano wrote a tanka poem about the sake she enjoyed at the brewery and used the word “Shunnouten”. The owner then was moved by the tanka poem and changed the brand name to “Shunnouten”, which means “warblers singing in spring”. That was the inspiration for the brand name change.